Dump the one on the left, pick up the one on the right?

For those of you that have any interest in this kind of thing, Sony Europe boss David Reeves stepped down recently and was succeeded by a fellow called Andrew House.

This year's E3 was House's first as president of Sony Europe, so it's unsurprising that he wasted no time in chiming in with a typically brash Sony-style sound-bite when Edge Online interviewed him at the event.

EDGE: What are the key battlegrounds, as we go through the ten-year cycle, on which Sony will engage Microsoft? Is it encouraging people that have bought Wii into HD gaming?

Subscribe to Nintendo Life on YouTube764k
Watch on YouTube

Andrew House: I think you’re absolutely right. If you look back at previous lifecycles, like PS2 versus N64 [sic], we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the life cycle when the price point was right for them. I think we’re going to see this later on PS3, and the fact that it’s a Blu-ray player as well and that there’s a [greater] wealth of network based experiences than are perhaps available on the device they already have will add to the proposition. I think that will definitely be a factor in the marketplace.

So there you have it. Better start saving those pennies because according to Sony, you WILL be buying a PS3 soon - even if you don't know it yet.

[source edge-online.com]